{"id":658,"date":"2020-08-31T20:06:26","date_gmt":"2020-08-31T17:06:26","guid":{"rendered":"http:\/\/www.etimm.ase.ro\/?p=658"},"modified":"2021-10-26T20:07:09","modified_gmt":"2021-10-26T17:07:09","slug":"using-big-data-in-marketing-and-advertising-a-case-study","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=658","title":{"rendered":"Using Big Data in Marketing and Advertising: A Case Study"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Using Big Data in Marketing and Advertising: A Case Study\">Using Big Data in Marketing and Advertising: A Case Study<\/span><\/span><\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Adrian Ionu\u021b MO\u0218ESCU\">Adrian Ionu\u021b MO\u0218ESCU, <meta name=\"citation_author\" content=\"Raluca Giorgiana CHIVU\">Raluca Giorgiana CHIVU, <meta name=\"citation_author\" content=\"\u0218tefan-Claudiu C\u0102ESCU\">\u0218tefan-Claudiu C\u0102ESCU, <meta name=\"citation_author\" content=\"Ionu\u021b-Claudiu POPA\">Ionu\u021b-Claudiu POPA, <meta name=\"citation_author\" content=\"Florina BOTEZATU\">Florina BOTEZATU<\/span><\/span><\/p>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2020\/08\/31\"><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"><meta name=\"citation_volume\" content=\"I\"><meta name=\"citation_issue\" content=\"1\"><meta name=\"citation_firstpage\" content=\"259\"><meta name=\"citation_lastpage\" content=\"264\"><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"><meta name=\"citation_issn\" content=\"2537-5865\"><\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M31.\">M31.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"Nowadays, organizations collect and store an enormous amount of information to be able to use them. This faces the organizations to the challenge of managing and extracting the valuable data to support their decisions. The term of \" big=\"\" data\"=\"\" is=\"\" now=\"\" globally=\"\" spread=\"\" and=\"\" accepted.=\"\" the=\"\" term=\"\" data=\"\" has=\"\" become=\"\" more=\"\" known=\"\" used=\"\" in=\"\" many=\"\" industries.=\"\" this=\"\" article,=\"\" exploratory=\"\" research=\"\" was=\"\" carried=\"\" out=\"\" to=\"\" highlight=\"\" areas=\"\" which=\"\" large=\"\" volumes=\"\" of=\"\" are=\"\" primarily.=\"\" besides,=\"\" from=\"\" marketing=\"\" approach,=\"\" an=\"\" attempt=\"\" made=\"\" purposes=\"\" using=\"\" context=\"\" consumer=\"\" behaviour.\"=\"\">Nowadays, organizations collect and store an enormous amount of information to be able to use them. This faces the organizations to the challenge of managing and extracting the valuable data to support their decisions. The term of &#8220;Big Data&#8221; is now globally spread and accepted. The term Big Data has become more and more known and used in many industries. In this article, exploratory research was carried out to highlight the areas in which large volumes of data are used primarily. Besides, from the marketing approach, an attempt was made to highlight the purposes of using Big Data in the context of marketing and consumer behaviour.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"Big Data, Marketing.\">Big Data, Marketing.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2020\/ETIMM_V01_2020_77.pdf\"><a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2020\/ETIMM_V01_2020_77.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><\/h4>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2020\/ETIMM_V01_2020_77.ris\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title Using Big Data in Marketing and Advertising: A Case Study Author Adrian Ionu\u021b MO\u0218ESCU, Raluca Giorgiana CHIVU, \u0218tefan-Claudiu C\u0102ESCU, Ionu\u021b-Claudiu POPA, Florina BOTEZATU Classification JEL M31. Abstract Nowadays, organizations collect and store an enormous amount of information to be able to use them. This faces the organizations to the &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[24],"tags":[],"coauthors":[18],"class_list":["post-658","post","type-post","status-publish","format-standard","hentry","category-jetimm_2020"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=658"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/658\/revisions"}],"predecessor-version":[{"id":659,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/658\/revisions\/659"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=658"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}