{"id":662,"date":"2020-08-31T20:40:43","date_gmt":"2020-08-31T17:40:43","guid":{"rendered":"http:\/\/www.etimm.ase.ro\/?p=662"},"modified":"2021-10-26T20:41:45","modified_gmt":"2021-10-26T17:41:45","slug":"he-effects-of-viral-marketing-including-fake-news-in-elections-campaigns","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=662","title":{"rendered":"The Effects of Viral Marketing, Including Fake News, in Elections Campaigns"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"The Effects of Viral Marketing, Including Fake News, in Elections Campaigns\">The Effects of Viral Marketing, Including Fake News, in Elections Campaigns<\/span><\/span><\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Florina BOTEZATU\">Florina BOTEZATU, <meta name=\"citation_author\" content=\"Paul COSMOVICI\">Paul COSMOVICI, <meta name=\"citation_author\" content=\"\u0218tefan-Claudiu C\u0102ESCU\">\u0218tefan-Claudiu C\u0102ESCU, <meta name=\"citation_author\" content=\"Maria Daniela FRA\u021aIL\u0102\">Maria Daniela FRA\u021aIL\u0102, <meta name=\"citation_author\" content=\"Alina ALECU\">Alina ALECU<\/span><\/span><\/p>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2020\/08\/31\"><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"><meta name=\"citation_volume\" content=\"I\"><meta name=\"citation_issue\" content=\"1\"><meta name=\"citation_firstpage\" content=\"274\"><meta name=\"citation_lastpage\" content=\"279\"><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"><meta name=\"citation_issn\" content=\"2537-5865\"><\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M31.\">M31.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"The purpose of this article is to present how viral marketing works in politics, especially in election campaigns. At present, viral techniques are intensively used to promote candidates in elections, through new methods and new channels of communication. Although the phenomenon of viral marketing is intensely used in the electoral communication strategy, there are no concrete techniques specifically dedicated to this type of marketing. From the beginning this type of the concept, has been intensively used and applied in the communication strategy especially for the business sector, therefore concrete application techniques exist for other types of levels individually. The campaigns of the last decade in Romania and in the world, in general, through the presence of the new social networks, demonstrated the importance of this type of communication in promoting the brand image of a candidate. The presence of viral information and news, whether true or false, demonstrates how voters are extremely sensitive to this type of information. Therefore, our article tries to emphasize that in modern politics, viral marketing creates the image of the political leader, an aspect that becomes decisive for voters, although it is not yet a regulated field and there are various problems, including the most serious one being that of fake news, which directly affects society and democracy.\">The purpose of this article is to present how viral marketing works in politics, especially in election campaigns. At present, viral techniques are intensively used to promote candidates in elections, through new methods and new channels of communication. Although the phenomenon of viral marketing is intensely used in the electoral communication strategy, there are no concrete techniques specifically dedicated to this type of marketing. From the beginning this type of the concept, has been intensively used and applied in the communication strategy especially for the business sector, therefore concrete application techniques exist for other types of levels individually. The campaigns of the last decade in Romania and in the world, in general, through the presence of the new social networks, demonstrated the importance of this type of communication in promoting the brand image of a candidate. The presence of viral information and news, whether true or false, demonstrates how voters are extremely sensitive to this type of information. Therefore, our article tries to emphasize that in modern politics, viral marketing creates the image of the political leader, an aspect that becomes decisive for voters, although it is not yet a regulated field and there are various problems, including the most serious one being that of fake news, which directly affects society and democracy.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"viral marketing, elections, candidate, fake news.\">viral marketing, elections, candidate, fake news.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2020\/ETIMM_V01_2020_79.pdf\"><a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2020\/ETIMM_V01_2020_79.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><\/h4>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2020\/ETIMM_V01_2020_79.ris\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title The Effects of Viral Marketing, Including Fake News, in Elections Campaigns Author Florina BOTEZATU, Paul COSMOVICI, \u0218tefan-Claudiu C\u0102ESCU, Maria Daniela FRA\u021aIL\u0102, Alina ALECU Classification JEL M31. Abstract The purpose of this article is to present how viral marketing works in politics, especially in election campaigns. At present, viral techniques &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[24],"tags":[],"coauthors":[18],"class_list":["post-662","post","type-post","status-publish","format-standard","hentry","category-jetimm_2020"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=662"}],"version-history":[{"count":2,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/662\/revisions"}],"predecessor-version":[{"id":664,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/662\/revisions\/664"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=662"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}