{"id":665,"date":"2020-08-31T20:42:02","date_gmt":"2020-08-31T17:42:02","guid":{"rendered":"http:\/\/www.etimm.ase.ro\/?p=665"},"modified":"2021-10-26T20:42:42","modified_gmt":"2021-10-26T17:42:42","slug":"the-organic-food-market-in-romania","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=665","title":{"rendered":"The Organic Food Market in Romania"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"The Organic Food Market in Romania\">The Organic Food Market in Romania<\/span><\/span><\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Mihai Stoica\">Mihai Stoica, <meta name=\"citation_author\" content=\"Mihai Mehedin\u021bu\">Mihai Mehedin\u021bu, <meta name=\"citation_author\" content=\"Magdalena Stoian\">Magdalena Stoian, <meta name=\"citation_author\" content=\"Alin Stancu\">Alin Stancu, <meta name=\"citation_author\" content=\"Alina Filip\">Alina Filip, <meta name=\"citation_author\" content=\"Mihai-Ioan Ro\u0219ca\">Mihai-Ioan Ro\u0219ca<\/span><\/span><\/p>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2020\/08\/31\"><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"><meta name=\"citation_volume\" content=\"I\"><meta name=\"citation_issue\" content=\"1\"><meta name=\"citation_firstpage\" content=\"280\"><meta name=\"citation_lastpage\" content=\"288\"><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"><meta name=\"citation_issn\" content=\"2537-5865\"><\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M00, M10.\">M00, M10.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"Consumers' concerns in the direction of maintaining personal health and environmental protection, together with the revaluation of these trends by worldwide organizations, have led to the intensification of entrepreneurial initiatives in Romania in the field of organic products. Therefore, we are observing the growth of the organic food market, although at a slower pace than in countries with a tradition in this field. Hence, this paper aims to provide an overview of the Romanian food market, not before highlighting the general context in the European Union. The analysis focuses on the presentation of the development of sales on the marketing channels available at the market level and on the identification of the elements that led to the current market context. Thus, the supremacy of modern retail is noticeable, as a result of the intensified efforts of general retailers in this direction. Finally, we present the defining elements of the Romanian market and highlight the importance of marketing in its development.\">Consumers&#8217; concerns in the direction of maintaining personal health and environmental protection, together with the revaluation of these trends by worldwide organizations, have led to the intensification of entrepreneurial initiatives in Romania in the field of organic products. Therefore, we are observing the growth of the organic food market, although at a slower pace than in countries with a tradition in this field. Hence, this paper aims to provide an overview of the Romanian food market, not before highlighting the general context in the European Union. The analysis focuses on the presentation of the development of sales on the marketing channels available at the market level and on the identification of the elements that led to the current market context. Thus, the supremacy of modern retail is noticeable, as a result of the intensified efforts of general retailers in this direction. Finally, we present the defining elements of the Romanian market and highlight the importance of marketing in its development.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"green marketing, organic food, marketing channels, retail.\">green marketing, organic food, marketing channels, retail.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2020\/ETIMM_V01_2020_80.pdf\"><a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2020\/ETIMM_V01_2020_80.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><\/h4>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2020\/ETIMM_V01_2020_80.ris\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title The Organic Food Market in Romania Author Mihai Stoica, Mihai Mehedin\u021bu, Magdalena Stoian, Alin Stancu, Alina Filip, Mihai-Ioan Ro\u0219ca Classification JEL M00, M10. Abstract Consumers&#8217; concerns in the direction of maintaining personal health and environmental protection, together with the revaluation of these trends by worldwide organizations, have led to &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[24],"tags":[],"coauthors":[18],"class_list":["post-665","post","type-post","status-publish","format-standard","hentry","category-jetimm_2020"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=665"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/665\/revisions"}],"predecessor-version":[{"id":666,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/665\/revisions\/666"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=665"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}