{"id":720,"date":"2021-08-05T14:17:11","date_gmt":"2021-08-05T11:17:11","guid":{"rendered":"http:\/\/www.etimm.ase.ro\/?p=720"},"modified":"2021-10-29T14:17:51","modified_gmt":"2021-10-29T11:17:51","slug":"color-perception-analysis-on-consumers","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=720","title":{"rendered":"Color Perception Analysis on Consumers"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Color Perception Analysis on Consumers\">Color Perception Analysis on Consumers<\/span><\/span><\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Denisa-Roxana Muntean\">Denisa-Roxana Muntean, <meta name=\"citation_author\" content=\"\u0218tefan Claudiu C\u0103escu\">\u0218tefan Claudiu C\u0103escu, <meta name=\"citation_author\" content=\"Adrian-Ovidiu APOSTOL\">Adrian-Ovidiu APOSTOL<\/span><\/span><\/p>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2021\/08\/05\"><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"><meta name=\"citation_volume\" content=\"I\"><meta name=\"citation_issue\" content=\"1\"><meta name=\"citation_firstpage\" content=\"174\"><meta name=\"citation_lastpage\" content=\"181\"><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"><meta name=\"citation_issn\" content=\"2537-5865\"><\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M31, D15, E32, D47.\">M31, D15, E32, D47.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"In the present paper we have realized a pchychological study that aims to determine how color affects our day-to-day decisions. The key aspects of the study are drawn by strategically using colors which make the customers feel in a certain way about a brand which tends to be constantly in trend. The study focuses on how colors define the image of a brand, representing a sales strategy and it includes 3 main categories: classic colors, trend colors and gradient colors. Based on a questionnaire, consumers' preferences regarding the influence of colors in choosing a product were analyzed. Colors are the meaning of a visual perception which create, together or separately, a harmony in our lives through accents, nuances or shades. A long time ago, the historical periods were identified through style, architecture, shapes and colors. These are taken as a base for the present period, inspiring the market in order to recreate the past times in a modern way, also known as a \u201ctrend\u201d. Personal involvement and outlined opinions contribute in creating a personal approach in color analysis on consumers by strengthening already existing concepts. Through new insights in this segment of colors, many industries could build themselves a modern strategy in line with consumers' perception.\">In the present paper we have realized a pchychological study that aims to determine how color affects our day-to-day decisions. The key aspects of the study are drawn by strategically using colors which make the customers feel in a certain way about a brand which tends to be constantly in trend. The study focuses on how colors define the image of a brand, representing a sales strategy and it includes 3 main categories: classic colors, trend colors and gradient colors. Based on a questionnaire, consumers&#8217; preferences regarding the influence of colors in choosing a product were analyzed. Colors are the meaning of a visual perception which create, together or separately, a harmony in our lives through accents, nuances or shades. A long time ago, the historical periods were identified through style, architecture, shapes and colors. These are taken as a base for the present period, inspiring the market in order to recreate the past times in a modern way, also known as a \u201ctrend\u201d. Personal involvement and outlined opinions contribute in creating a personal approach in color analysis on consumers by strengthening already existing concepts. Through new insights in this segment of colors, many industries could build themselves a modern strategy in line with consumers&#8217; perception.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"Marketing, trends, consumer behavior, colors.\">Marketing, trends, consumer behavior, colors.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2021\/ETIMM_V01_2021_53.pdf\"><a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2021\/ETIMM_V01_2021_53.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><\/h4>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2021\/ETIMM_V01_2021_53.ris\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title Color Perception Analysis on Consumers Author Denisa-Roxana Muntean, \u0218tefan Claudiu C\u0103escu, Adrian-Ovidiu APOSTOL Classification JEL M31, D15, E32, D47. Abstract In the present paper we have realized a pchychological study that aims to determine how color affects our day-to-day decisions. The key aspects of the study are drawn by &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[25],"tags":[],"coauthors":[18],"class_list":["post-720","post","type-post","status-publish","format-standard","hentry","category-jetimm_2021"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=720"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/720\/revisions"}],"predecessor-version":[{"id":721,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/720\/revisions\/721"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=720"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}