{"id":881,"date":"2022-08-12T16:53:08","date_gmt":"2022-08-12T13:53:08","guid":{"rendered":"http:\/\/www.etimm.ase.ro\/?p=881"},"modified":"2022-10-15T18:36:10","modified_gmt":"2022-10-15T15:36:10","slug":"online-consumer-behavior-influenced-by-rising-prices-and-shortage-of-goods-after-covid-19-and-during-wartime","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=881","title":{"rendered":"Online Consumer Behavior Influenced by Rising Prices and Shortage of Goods after COVID-19 and During Wartime"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Online Consumer Behavior Influenced by Rising Prices and Shortage of Goods after COVID-19 and During Wartime\">Online Consumer Behavior Influenced by Rising Prices and Shortage of Goods after COVID-19 and During Wartime<\/span><\/span><\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Petre Sorin Savin\">Petre Sorin Savin, <meta name=\"citation_author\" content=\"Georgiana Rusu\">Georgiana Rusu, <meta name=\"citation_author\" content=\"Gheorghe Orzan\">Gheorghe Orzan<\/span><\/span><\/p>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2022\/08\/12\"><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"><meta name=\"citation_volume\" content=\"I\"><meta name=\"citation_issue\" content=\"1\"><meta name=\"citation_firstpage\" content=\"100\"><meta name=\"citation_lastpage\" content=\"107\"><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"><meta name=\"citation_issn\" content=\"2537-5865\"><\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M31.\">M31.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"In recent years, technological development in the IT&amp;C field led to the exponential increase in the number of mobile terminals such as smartphones, but also in the speed of data transmission, thus creating the premises for the intensification of online commerce. This research focuses on online consumer behavior influenced by a series of elements from the external environment such as rising prices and shortage of goods after COVID-19 and during wartime to see what changes have been in the consumer's decision-making process. The restrictions of the COVID-19 pandemic generate the widespread adoption of online commerce where traditional companies have been forced to think in terms of \" digital\"=\"\" and=\"\" \"online\",=\"\" to=\"\" adapt=\"\" their=\"\" operating=\"\" systems,=\"\" intensify=\"\" presence=\"\" on=\"\" the=\"\" internet=\"\" social=\"\" media=\"\" channels.=\"\" also,=\"\" supply=\"\" chain=\"\" disruptions,=\"\" container=\"\" crisis,=\"\" rising=\"\" prices=\"\" for=\"\" energy=\"\" resources=\"\" caused=\"\" a=\"\" shortage=\"\" of=\"\" goods=\"\" prices.=\"\" current=\"\" global=\"\" problems=\"\" are=\"\" becoming=\"\" challenge=\"\" both=\"\" advertisers=\"\" consumers.=\"\" these=\"\" challenges=\"\" met=\"\" by=\"\" parties,=\"\" they=\"\" must=\"\" changes:=\"\" consumer=\"\" rethink=\"\" his=\"\" decision-making=\"\" process=\"\" when=\"\" shopping,=\"\" understand=\"\" what=\"\" influences=\"\" in=\"\" online=\"\" environment,=\"\" be=\"\" able=\"\" survive=\"\" this=\"\" competitive=\"\" context.=\"\" results=\"\" showed=\"\" that=\"\" disruptive=\"\" elements=\"\" change=\"\" almost=\"\" completely=\"\" behavior=\"\" adapts=\"\" changes=\"\" major=\"\" phenomena=\"\" such=\"\" as=\"\" those=\"\" mentioned=\"\" occur.\"=\"\">In recent years, technological development in the IT&amp;C field led to the exponential increase in the number of mobile terminals such as smartphones, but also in the speed of data transmission, thus creating the premises for the intensification of online commerce. This research focuses on online consumer behavior influenced by a series of elements from the external environment such as rising prices and shortage of goods after COVID-19 and during wartime to see what changes have been in the consumer&#8217;s decision-making process. The restrictions of the COVID-19 pandemic generate the widespread adoption of online commerce where traditional companies have been forced to think in terms of &#8220;digital&#8221; and &#8220;online&#8221;, to adapt their operating systems, and intensify their presence on the internet and social media channels. Also, the supply chain disruptions, the container crisis, and the rising prices for energy resources caused a shortage of goods and rising prices. The current global problems are becoming a challenge for both advertisers and consumers. These challenges are met by both parties, and they must adapt to these changes: the consumer to rethink his decision-making process when shopping, and advertisers to understand what influences the consumer in the online environment, to adapt and to be able to survive in this competitive context. The results showed that disruptive elements change this process almost completely and that consumer behavior adapts and changes when major phenomena such as those mentioned occur.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"Consumer behavior, wartime, shortage of goods, rising prices.\">Consumer behavior, wartime, shortage of goods, rising prices.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2022\/ETIMM_V01_2022_35.pdf\"><a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2022\/ETIMM_V01_2022_35.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><\/h4>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2022\/ETIMM_V01_2022_35.ris\" target=\"_blank\" rel=\"noopener\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title Online Consumer Behavior Influenced by Rising Prices and Shortage of Goods after COVID-19 and During Wartime Author Petre Sorin Savin, Georgiana Rusu, Gheorghe Orzan Classification JEL M31. Abstract In recent years, technological development in the IT&amp;C field led to the exponential increase in the number of mobile terminals such &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[29],"tags":[],"coauthors":[],"class_list":["post-881","post","type-post","status-publish","format-standard","hentry","category-jetimm_2022"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=881"}],"version-history":[{"count":2,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/881\/revisions"}],"predecessor-version":[{"id":890,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/881\/revisions\/890"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=881"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}