{"id":930,"date":"2023-05-05T18:39:00","date_gmt":"2023-05-05T15:39:00","guid":{"rendered":"http:\/\/www.etimm.ase.ro\/?p=930"},"modified":"2023-07-11T18:40:51","modified_gmt":"2023-07-11T15:40:51","slug":"revolutionizing-marketing-research-through-ai-comprehensive-review-of-the-past-present-and-future","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=930","title":{"rendered":"Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future\">Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future<\/span><\/span><\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Diana-Elena Dr\u0103ghici\">Diana-Elena Dr\u0103ghici, <meta name=\"citation_author\" content=\"Andreea Or\u00eendaru\">Andreea Or\u00eendaru, <meta name=\"citation_author\" content=\"Mihaela Constantinescu\">Mihaela Constantinescu, <meta name=\"citation_author\" content=\"Alina Zelezneac\">Alina Zelezneac<\/span><\/span><\/p>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2023\/05\/05\"><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"><meta name=\"citation_volume\" content=\"I\"><meta name=\"citation_issue\" content=\"1\"><meta name=\"citation_firstpage\" content=\"39\"><meta name=\"citation_lastpage\" content=\"45\"><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"><meta name=\"citation_issn\" content=\"2537-5865\"><\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M31, O32.\">M31, O32.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"In the last years, as artificial intelligence (AI) is more and more widely accessible to everyone, a breakthrough for the course of business growth is also available. Having this in mind, the purpose of this study is to provide a comprehensive review of the impact of AI on the practice of marketing research. For this study a comprehensive literature review was included focusing on academic papers, research articles, industry reports, and relevant sources to gain insight into the application of AI in marketing research. The main findings of this research paper demonstrate how AI can revolutionize market research by improving data analysis, enabling personalization, enabling real-time insights, and addressing ethical concerns. Altogether, this study highlights the transformative impact of AI on market research, emphasizing its potential to improve data-driven decision-making, enable personalized marketing strategies, and address ethical concerns, thereby providing valuable insights for organizations seeking effective and integrative insights. AI provides practical recommendations and future research directions to help organizations realize the potential of AI and make informed decisions for successful integration implementations.\">In the last years, as artificial intelligence (AI) is more and more widely accessible to everyone, a breakthrough for the course of business growth is also available. Having this in mind, the purpose of this study is to provide a comprehensive review of the impact of AI on the practice of marketing research. For this study a comprehensive literature review was included focusing on academic papers, research articles, industry reports, and relevant sources to gain insight into the application of AI in marketing research. The main findings of this research paper demonstrate how AI can revolutionize market research by improving data analysis, enabling personalization, enabling real-time insights, and addressing ethical concerns. Altogether, this study highlights the transformative impact of AI on market research, emphasizing its potential to improve data-driven decision-making, enable personalized marketing strategies, and address ethical concerns, thereby providing valuable insights for organizations seeking effective and integrative insights. AI provides practical recommendations and future research directions to help organizations realize the potential of AI and make informed decisions for successful integration implementations.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"artificial intelligence, marketing research, decision making.\">artificial intelligence, marketing research, decision making.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2023\/ETIMM_V01_2023_73.pdf\"><a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2023\/ETIMM_V01_2023_73.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><\/h4>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2023\/ETIMM_V01_2023_73.ris\" target=\"_blank\" rel=\"noopener\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future Author Diana-Elena Dr\u0103ghici, Andreea Or\u00eendaru, Mihaela Constantinescu, Alina Zelezneac Classification JEL M31, O32. Abstract In the last years, as artificial intelligence (AI) is more and more widely accessible to everyone, a breakthrough for the course of &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[30],"tags":[],"coauthors":[18],"class_list":["post-930","post","type-post","status-publish","format-standard","hentry","category-jetimm_2023"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=930"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/930\/revisions"}],"predecessor-version":[{"id":931,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/930\/revisions\/931"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=930"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}