{"id":943,"date":"2023-07-31T21:42:52","date_gmt":"2023-07-31T18:42:52","guid":{"rendered":"http:\/\/www.etimm.ase.ro\/?p=943"},"modified":"2023-07-31T21:42:53","modified_gmt":"2023-07-31T18:42:53","slug":"an-assessment-of-customer-perceptions-towards-product-packaging-design-changes-insights-from-the-botswana-fast-moving-consumer-goods-business","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=943","title":{"rendered":"An Assessment of Customer Perceptions Towards Product Packaging Design Changes: Insights from the Botswana Fast-Moving Consumer Goods Business"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"An Assessment of Customer Perceptions Towards Product Packaging Design Changes: Insights from the Botswana Fast-Moving Consumer Goods Business\">An Assessment of Customer Perceptions Towards Product Packaging Design Changes: Insights from the Botswana Fast-Moving Consumer Goods Business<\/span><\/span><\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Douglas Chiguvi\">Douglas Chiguvi, <meta name=\"citation_author\" content=\"Thuso Sepepe\">Thuso Sepepe<\/span><\/span><\/p>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2023\/07\/31\"><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"><meta name=\"citation_volume\" content=\"I\"><meta name=\"citation_issue\" content=\"2\"><meta name=\"citation_firstpage\" content=\"46\"><meta name=\"citation_lastpage\" content=\"55\"><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"><meta name=\"citation_issn\" content=\"2537-5865\"><\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"L81, G41, M31, M10.\">L81, G41, M31, M10.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"This paper provides insights into the impact of changes in product package design on the purchase decisions of customers. It adopts an emic perspective that favors the perceptions of customers domiciled in Botswana about their point of view regarding brand management studies related to product packaging design. The research sought to address two (2) important research questions: customers\u2019 perceptions of changes in product packaging design designs and the impact of these changes on their purchasing decisions. A mono-method qualitative method was adopted, wherein semi-structured interview questions were posted to participants through an elaborate questionnaire. The research has revealed three (3) important findings. First, ergonomics and aesthetics are the most valued in product package designs. Second, changes in product package design are a positive purchase decision stimulant that affects the perceived value of a product. Furthermore, as much as changes in package design have a positive appeal to the target market, they do come with mixed feelings, and customers become more curious about questioning the legitimate reasons behind the change. This paper has filled the knowledge gap regarding product brand management strategies within the Botswana FMCG environment in so far as changes in product packaging design is concerned.\">This paper provides insights into the impact of changes in product package design on the purchase decisions of customers. It adopts an emic perspective that favors the perceptions of customers domiciled in Botswana about their point of view regarding brand management studies related to product packaging design. The research sought to address two (2) important research questions: customers\u2019 perceptions of changes in product packaging design designs and the impact of these changes on their purchasing decisions. A mono-method qualitative method was adopted, wherein semi-structured interview questions were posted to participants through an elaborate questionnaire. The research has revealed three (3) important findings. First, ergonomics and aesthetics are the most valued in product package designs. Second, changes in product package design are a positive purchase decision stimulant that affects the perceived value of a product. Furthermore, as much as changes in package design have a positive appeal to the target market, they do come with mixed feelings, and customers become more curious about questioning the legitimate reasons behind the change. This paper has filled the knowledge gap regarding product brand management strategies within the Botswana FMCG environment in so far as changes in product packaging design is concerned.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"Customer Perceptions, Product Brand Management, Product Packaging Design, Fast-Moving Consumer Goods Business (FMCG).\">Customer Perceptions, Product Brand Management, Product Packaging Design, Fast-Moving Consumer Goods Business (FMCG).<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2023\/JETIMM_V02_2023_68.pdf\"><a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2023\/JETIMM_V02_2023_68.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><\/h4>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2023\/JETIMM_V02_2023_68.ris\" target=\"_blank\" rel=\"noopener\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title An Assessment of Customer Perceptions Towards Product Packaging Design Changes: Insights from the Botswana Fast-Moving Consumer Goods Business Author Douglas Chiguvi, Thuso Sepepe Classification JEL L81, G41, M31, M10. Abstract This paper provides insights into the impact of changes in product package design on the purchase decisions of customers. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[30],"tags":[],"coauthors":[],"class_list":["post-943","post","type-post","status-publish","format-standard","hentry","category-jetimm_2023"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=943"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/943\/revisions"}],"predecessor-version":[{"id":944,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/943\/revisions\/944"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=943"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}