{"id":96,"date":"2016-11-21T15:29:19","date_gmt":"2016-11-21T12:29:19","guid":{"rendered":"http:\/\/www.etimm.ase.ro\/?p=96"},"modified":"2017-11-21T16:33:33","modified_gmt":"2017-11-21T13:33:33","slug":"a-study-of-entrepreneurial-venture-of-dairy-products-in-central-uttar-pradesh-india","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=96","title":{"rendered":"A Study of Entrepreneurial Venture of Dairy Products in Central Uttar Pradesh, India"},"content":{"rendered":"<h4>\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"A Study of Entrepreneurial Venture of Dairy Products in Central Uttar Pradesh, India\"\/>A Study of Entrepreneurial Venture of Dairy Products in Central Uttar Pradesh, India<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Dr Ehtesham Abbasi\"\/>Dr Ehtesham Abbasi, <\/span><\/span>\n<\/p>\n<p>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2016\/10\/31\"\/><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"\/><meta name=\"citation_volume\" content=\"I\"\/><meta name=\"citation_issue\" content=\"1\"\/><meta name=\"citation_firstpage\" content=\"141\"\/><meta name=\"citation_lastpage\" content=\"155\"\/><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"\/><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"\/><meta name=\"citation_issn\" content=\"2537-5865\"\/><\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M10\"\/>M10<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"A potential entrepreneur needs insight and vision in terms of the viability of the proposed project concept. Most rational decisions, taken either by existing or aspiring entrepreneurs to make a business investment, are preceded by an investigation of the feasibility of the project. In support of this, the functions of undertaking a feasibility study include the following: \n\u2022 It provides the knowledge, conviction and specific operational insights into the viability of a project, in terms of market, technical, Financial and other perspectives. \n\u2022 A feasibility study provides the basis for developing the concept into a business plan and subsequent start-up. \n\u2022 It allows the product\/service to be tested in a practical marketplace setting without major resource commitments. \n\u2022 The feasibility study document acts as a reference for support agencies, grant aiding authorities, potential partners, business associates and lending institutions, as a basis for generating interest and commitment for the proposed business. \nMARKET ANALYSIS. It involves market analysis of market conditions which affect product, price, promotion, place (distribution) and packaging.\nTECHNICAL ANALYSIS. It incorporates a review of the product, manufacturing\/supply process, plant location, size and layout.\nFINANCIAL ANALYSIS. With emphasis placed on the provision of financial statements, so that the project can be evaluated in terms of various commercial profitability and the magnitude of finance required.\nThe present study is based on K.K MILK FRESH Ltd. which is located in Indian state of Uttar Pradesh, tries to highlight the market potential for dairy product in Uttar Pradesh. State of Uttar Pradesh, India is the fastest growing state in India in terms of population. If the population of U.P is taken alone it is the sixth largest country of the world. Income level of people are rising so as the enhanced demand for dairy products.\"\/>A potential entrepreneur needs insight and vision in terms of the viability of the proposed project concept. Most rational decisions, taken either by existing or aspiring entrepreneurs to make a business investment, are preceded by an investigation of the feasibility of the project. In support of this, the functions of undertaking a feasibility study include the following: &bull; It provides the knowledge, conviction and specific operational insights into the viability of a project, in terms of market, technical, Financial and other perspectives. &bull; A feasibility study provides the basis for developing the concept into a business plan and subsequent start-up. &bull; It allows the product\/service to be tested in a practical marketplace setting without major resource commitments. &bull; The feasibility study document acts as a reference for support agencies, grant aiding authorities, potential partners, business associates and lending institutions, as a basis for generating interest and commitment for the proposed business. MARKET ANALYSIS. It involves market analysis of market conditions which affect product, price, promotion, place (distribution) and packaging. TECHNICAL ANALYSIS. It incorporates a review of the product, manufacturing\/supply process, plant location, size and layout. FINANCIAL ANALYSIS. With emphasis placed on the provision of financial statements, so that the project can be evaluated in terms of various commercial profitability and the magnitude of finance required. The present study is based on K.K MILK FRESH Ltd. which is located in Indian state of Uttar Pradesh, tries to highlight the market potential for dairy product in Uttar Pradesh. State of Uttar Pradesh, India is the fastest growing state in India in terms of population. If the population of U.P is taken alone it is the sixth largest country of the world. Income level of people are rising so as the enhanced demand for dairy products.<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"Entrepreneurial Development, Dairy Products, Marketing Feasibility, Financial Viability, KK Milk Fresh Ltd.\"\/>Entrepreneurial Development, Dairy Products, Marketing Feasibility, Financial Viability, KK Milk Fresh Ltd.<\/span><\/span>\n<\/p>\n<h4>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2016\/ETIMM_V01_2016_73.pdf\"\/><a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2016\/ETIMM_V01_2016_73.pdf\" target=\"_blank\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><br \/>\n<\/h4>\n<p>\n\t<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2016\/ETIMM_V1_2016_73.ris\" target=\"_blank\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span>\n<\/p>\n<p>\n\t&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title A Study of Entrepreneurial Venture of Dairy Products in Central Uttar Pradesh, India Author Dr Ehtesham Abbasi, Classification JEL M10 Abstract A potential entrepreneur needs insight and vision in terms of the viability of the proposed project concept. Most rational decisions, taken either by existing or aspiring entrepreneurs to &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[17],"tags":[],"coauthors":[18],"class_list":["post-96","post","type-post","status-publish","format-standard","hentry","category-jetimm_2016"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=96"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/96\/revisions"}],"predecessor-version":[{"id":99,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/96\/revisions\/99"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=96"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}