{"id":984,"date":"2023-09-15T16:45:00","date_gmt":"2023-09-15T13:45:00","guid":{"rendered":"https:\/\/www.etimm.ase.ro\/?p=984"},"modified":"2024-01-23T16:48:09","modified_gmt":"2024-01-23T13:48:09","slug":"understanding-user-motivations-for-engaging-with-augmented-reality-filters-on-social-media-an-exploratory-study","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=984","title":{"rendered":"Understanding User Motivations for Engaging with Augmented Reality Filters on Social Media: An Exploratory Study"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Understanding User Motivations for Engaging with Augmented Reality Filters on Social Media: An Exploratory Study\"\/>Understanding User Motivations for Engaging with Augmented Reality Filters on Social Media: An Exploratory Study<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Elena BOST\u0102NIC\u0102\"\/>Elena BOST\u0102NIC\u0102, <meta name=\"citation_author\" content=\"\u015etefan-Claudiu C\u0102ESCU\"\/>\u015etefan-Claudiu C\u0102ESCU, <meta name=\"citation_author\" content=\"C\u0103lin-Petric\u0103 VEGHE\u015e\"\/>C\u0103lin-Petric\u0103 VEGHE\u015e, <meta name=\"citation_author\" content=\"Olgu\u0163a-Anca ORZAN\"\/>Olgu\u0163a-Anca ORZAN<\/span><\/span>\n<\/p>\n<p>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2023\/09\/15\"\/><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"\/><meta name=\"citation_volume\" content=\"I\"\/><meta name=\"citation_issue\" content=\"3\"\/><meta name=\"citation_firstpage\" content=\"37\"\/><meta name=\"citation_lastpage\" content=\"44\"\/><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"\/><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"\/><meta name=\"citation_issn\" content=\"2537-5865\"\/><\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M31, M39.\"\/>M31, M39.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"This research paper aims to investigate the underlying motivations that drive the usage of augmented reality (AR) filters on social media platforms. The study addresses a significant gap in the current academic literature, which lacks comprehensive insights into the motivations that shape the adoption and utilization of AR filters on social media. An exploratory approach was employed, utilizing an online survey to gain valuable insights into users' perceptions and to establish a classification of motivations based on their hedonic or utilitarian nature. The findings of this study provide a starting point for a broader research effort that aims to demonstrate the dual nature of AR filter technology, influenced by both utilitarian and hedonic motivations.\"\/>This research paper aims to investigate the underlying motivations that drive the usage of augmented reality (AR) filters on social media platforms. The study addresses a significant gap in the current academic literature, which lacks comprehensive insights into the motivations that shape the adoption and utilization of AR filters on social media. An exploratory approach was employed, utilizing an online survey to gain valuable insights into users&#8217; perceptions and to establish a classification of motivations based on their hedonic or utilitarian nature. The findings of this study provide a starting point for a broader research effort that aims to demonstrate the dual nature of AR filter technology, influenced by both utilitarian and hedonic motivations.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"social media, AR filters, augmented reality, dual technology.\"\/>social media, AR filters, augmented reality, dual technology.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2023\/JETIMM_V03_2023_78.pdf\"\/><a href=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2023\/JETIMM_V03_2023_78.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><br \/>\n<\/h4>\n<p>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2023\/JETIMM_V03_2023_78.ris\" target=\"_blank\" rel=\"noopener\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span>\n<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title Understanding User Motivations for Engaging with Augmented Reality Filters on Social Media: An Exploratory Study Author Elena BOST\u0102NIC\u0102, \u015etefan-Claudiu C\u0102ESCU, C\u0103lin-Petric\u0103 VEGHE\u015e, Olgu\u0163a-Anca ORZAN Classification JEL M31, M39. Abstract This research paper aims to investigate the underlying motivations that drive the usage of augmented reality (AR) filters on social &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[30],"tags":[],"coauthors":[18],"class_list":["post-984","post","type-post","status-publish","format-standard","hentry","category-jetimm_2023"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=984"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/984\/revisions"}],"predecessor-version":[{"id":986,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/984\/revisions\/986"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=984"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}