Exploratory Qualitative Study of Inter-Organizational Commitment in a Specific B to B Context

Title Exploratory Qualitative Study of Inter-Organizational Commitment in a Specific B to B Context Author Laurent CARPENTIER, Aurély LAO Classification JEL M31. Abstract This research examines the mutual commitment in inter-organizational relationships between distributors and suppliers belonging to a diverse network in which we find integrated distributors and other independents. …

Online Touchpoints Matter!” – An Empirical Analysis of Consumer-Brand Relationships in Retail Settings

Title “Online Touchpoints Matter!” – An Empirical Analysis of Consumer-Brand Relationships in Retail Settings Author Janina SÜRKEN, Sören SUNDERMANN Classification JEL M3, M31, M37. Abstract Brand touchpoints represent any communicative touchpoints between consumers and brands along the customer journey and are thus essential for the success of retail brands (Ieva …

Promotion of Technologies in the Russian Rehabilitation Equipment Market (by the example of the NEUROCHAT hardware and software complex)

Title Promotion of Technologies in the Russian Rehabilitation Equipment Market (by the example of the NEUROCHAT hardware and software complex) Author Olga VASILYEVA, Olga KURASOVA, Vlada MAMONTOVA Classification JEL M31, I14. Abstract This article is devoted to the study of the Russian inclusive environment state, as well as the analysis …

City Marketing – Bucharest Case Study

Title City Marketing – Bucharest Case Study Author Mihai-Ioan ROȘCA, Angela MADAN, Horia BOIAN Classification JEL M00, M30, M31, M39. Abstract The current reality of social distancing and isolation brings big cities in front of a new reality. The investigated purpose of the article is to identify recent opportunities and …

The Social Media Use of the 20 Largest Listed Austrian Companies – Effective Networking Tool or Mere Showcase Function?

Title The Social Media Use of the 20 Largest Listed Austrian Companies – Effective Networking Tool or Mere Showcase Function? Author Peter SCHNECKENLEITNER Classification JEL M31. Abstract According to Grunig (2009), social media offer companies the potential to communicate with their various stakeholders in a two-way and interactive, symmetrical and …