Title Exploratory Qualitative Study of Inter-Organizational Commitment in a Specific B to B Context Author Laurent CARPENTIER, Aurély LAO Classification JEL M31. Abstract This research examines the mutual commitment in inter-organizational relationships between distributors and suppliers belonging to a diverse network in which we find integrated distributors and other independents. …

Title Retail Brand Evolution: The Case of Tallinna Kaubamaja Estonia’s Department Store Author Brent McKENZIE Classification JEL L8. Abstract When Estonia regained its independence in 1991 after almost a half century of forced from the forced incorporation into the Soviet Union, a number of major changes occurred. Of these changes, …

Title University Internal Communication in the Digital Era: Finding a Systemic Approach Author Olga BURUKINA Classification JEL M31. Abstract In the fast changing conditions of the external environment imposed by the globalisation and global digitalisation, as well as the recent COVID19 pandemic, universities worldwide have at a greater extent to …

Title Systemic Management of Tourism Projects for Sustainable Tourism Development Author Olga BURUKINA Classification JEL M31. Abstract Although much attention has been paid to researching various aspects of management of tourist destinations and national tourism industries in general, there is still a lack of understanding how tourism projects can be …

Title “Online Touchpoints Matter!” – An Empirical Analysis of Consumer-Brand Relationships in Retail Settings Author Janina SÜRKEN, Sören SUNDERMANN Classification JEL M3, M31, M37. Abstract Brand touchpoints represent any communicative touchpoints between consumers and brands along the customer journey and are thus essential for the success of retail brands (Ieva …

Title Promotion of Technologies in the Russian Rehabilitation Equipment Market (by the example of the NEUROCHAT hardware and software complex) Author Olga VASILYEVA, Olga KURASOVA, Vlada MAMONTOVA Classification JEL M31, I14. Abstract This article is devoted to the study of the Russian inclusive environment state, as well as the analysis …

Title City Marketing – Bucharest Case Study Author Mihai-Ioan ROȘCA, Angela MADAN, Horia BOIAN Classification JEL M00, M30, M31, M39. Abstract The current reality of social distancing and isolation brings big cities in front of a new reality. The investigated purpose of the article is to identify recent opportunities and …

Title The Moderating Role of Perceived Risk in Building Initial Trust Towards an Unknown Brand Author Sandrine Sara EBENDE KOUEDI, Richard NKENE NDEME Classification JEL M31. Abstract This paper aimed to study the moderating role of perceived risk on the relationship between initial trust on an unknown brand and its …

Title What is Important for Consumers in Wearable Medical Device (WMD) Usage Intention? Author Idil ATASU, Aslıhan NASIR, Hande TURKER Classification JEL M31. Abstract The global wearable medical device (WMD) sector has been alluring for businesses with a market value of $13 billion in 2019 and is expected to witness …

Title The Social Media Use of the 20 Largest Listed Austrian Companies – Effective Networking Tool or Mere Showcase Function? Author Peter SCHNECKENLEITNER Classification JEL M31. Abstract According to Grunig (2009), social media offer companies the potential to communicate with their various stakeholders in a two-way and interactive, symmetrical and …