Consumer Perceptions and Cognitive Biases in Digital and Traditional Brand Communication
Title Consumer Perceptions and Cognitive Biases in Digital and Traditional Brand Communication Author(s) Denisa-Andreea PROFIR, Daniela MARINICĂ Classification JEL M31, M37, D12, D80. Abstract In the context of an increasingly fragmented media environment driven by digital transformation, brands are confronted with challenges in maintaining effective communication across both digital and …