A Bundle Pricing Approach for Mobile Telecommunication Services: Method and Data Analysis
Title A Bundle Pricing Approach for Mobile Telecommunication Services: Method and Data Analysis Author Marjan Izadpanah, Ali Vaezi Classification JEL M10, M21, M30. Abstract The bundling of goods/services is a technique many firms use to influence product demand, generate higher revenues, and enhance consumer surplus. In the telecommunications industry, offering …