Category: JETIMM_2023

Title Controversy, and Ethical Challenges: ChatGPT and Its Impact on Customer Experience and Marketing. A Study of Professionals’ Perception towards this Emerging Trend Author(s) Iasmina-Iulia GRĂDINESCU, Elena GOGA, Mihai PRELIPCEAN, Cristian GHEORGHE, Olguța Anca ORZAN Classification JEL M30, M31. Abstract ChatGPT is perceived to have a significant impact on customer …

Title The Role of Integrated Communication Strategies with Social Media in Creating and Nurturing Relationships with New Brands: A Consumer Behavior Perspective Author(s) Georgiana RUSU, Mihai-Cristian ORZAN, Petre Sorin SAVIN, Elena GOGA, Mihai PRELIPCEAN Classification JEL M30, M31. Abstract Social Media has become integral to our daily lives in a …

Title Consumer Preferences for Internal Combustion Subcompact Sedan Cars in General Santos City, Philippines Author(s) Evann Keith TABASA, Marvin CRUZ Classification JEL M31. Abstract The purpose of this research was to examine the preferences of consumers for subcompact sedan cars in General Santos City, Philippines. This research may provide the …

Title Investigating Customer Perceptions of Using Internet Services Providers’ Websites to Access Internet Services in Tembisa Township Author Farai NYIKA, Mphokhethwa NDOU Classification JEL M31, M37. Abstract Economic ecosystems are found in township markets, which are defined by lower income levels, distinct consumer behavior, limited digital access, and a rich …

Title Computer-Simulated Environments in the Commercial Sector: Enhancing Customer Experience through 3D Spherical Image Technology Author Marco PESTANA, Johannes CRONJE Classification JEL L81, M31. Abstract This build and test study investigated the use of immersive environments in the commercial sector, focusing on 3D Spherical Image Technology to enhance the customer …

Title Transparency and Complexity: Comparative Critical Review of Mixed Methods Approaches in Marketing Research Author Haekal Adha AL-GIFFARI, Nafisa MAYUKH Classification JEL M31. Abstract Mixed methods enable researchers to yield credible information, data, and results in marketing research. However, the challenge lies in maintaining transparency and comprehensiveness in reporting due …

Title Understanding User Motivations for Engaging with Augmented Reality Filters on Social Media: An Exploratory Study Author Elena BOSTĂNICĂ, Ştefan-Claudiu CĂESCU, Călin-Petrică VEGHEŞ, Olguţa-Anca ORZAN Classification JEL M31, M39. Abstract This research paper aims to investigate the underlying motivations that drive the usage of augmented reality (AR) filters on social …

Title How Is Diversity Represented in Basketball Organizations Active in the Romanian National Basketball League Author Vlad BRANGA Classification JEL M12, M19. Abstract For years, globalization has been a topic of interest for researchers and basketball organizations alike. Because of globalization, basketball organizations are able to access a wider market …

Title A Bundle Pricing Approach for Mobile Telecommunication Services: Method and Data Analysis Author Marjan Izadpanah, Ali Vaezi Classification JEL M10, M21, M30. Abstract The bundling of goods/services is a technique many firms use to influence product demand, generate higher revenues, and enhance consumer surplus. In the telecommunications industry, offering …

Title An Assessment of Customer Perceptions Towards Product Packaging Design Changes: Insights from the Botswana Fast-Moving Consumer Goods Business Author Douglas Chiguvi, Thuso Sepepe Classification JEL L81, G41, M31, M10. Abstract This paper provides insights into the impact of changes in product package design on the purchase decisions of customers. …