Journal of Emerging Trends in Marketing and Management – Volume I – No. 1, No.2 & No. 3 – 2023
Title A Bundle Pricing Approach for Mobile Telecommunication Services: Method and Data Analysis Author Marjan Izadpanah, Ali Vaezi Classification JEL M10, M21, M30. Abstract The bundling of goods/services is a technique many firms use to influence product demand, generate higher revenues, and enhance consumer surplus. In the telecommunications industry, offering …
Title An Assessment of Customer Perceptions Towards Product Packaging Design Changes: Insights from the Botswana Fast-Moving Consumer Goods Business Author Douglas Chiguvi, Thuso Sepepe Classification JEL L81, G41, M31, M10. Abstract This paper provides insights into the impact of changes in product package design on the purchase decisions of customers. …
Title Discovering Efficient Keywords – An Exploratory Study on Comparing the Use of ChatGPT and Other Third-party Tools Author Pingjun Jiang Classification JEL M30, M31, M37. Abstract ChatGPT has become a popular keyword discovery tool since it was introduced to the market in late 2022. This study is to compare …
Title The Influence of Life Events on Young Consumers’ Compulsive Shopping Tendencies Author Natasha Nagel, Monica M. Popa Sârghie Classification JEL M30, M31, M14, I31, I18, L83, L31, L38. Abstract This research aims to uncover which life events (if any) might increase young consumers’ tendencies toward compulsive shopping. Existing literature …
Title Human Capital in Developing Countries: Common Challenges and the Path Forward Author Marjan Entekhabi Classification JEL O15, I25, J24. Abstract This paper examines the challenges of human capital development in developing countries and identifies potential strategies for addressing these issues. The study utilizes a mixed-methods approach, including a comprehensive …
Title Digitalization of Public Services and the Services Quality Perception Author Dumitru Goldbach, Mădălina Vișan, Valeria Oana Paraschiv, Ionel Dumitru Classification JEL M31. Abstract The digital era has changed all sides of our life. Citizens expect a greater number of digital services not just in their personal life, but also …
Title Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future Author Diana-Elena Drăghici, Andreea Orîndaru, Mihaela Constantinescu, Alina Zelezneac Classification JEL M31, O32. Abstract In the last years, as artificial intelligence (AI) is more and more widely accessible to everyone, a breakthrough for the course of …
Title Using the Right Content on Social Media to Enhance Consumer Engagement Author Cristina Radu, Mihaela Constantinescu, Alexandru Ion Olteanu Classification JEL M31. Abstract Online marketing covers a significant portion of what a brand’s promotion strategy means today. Whether the focus is on the organic side of online marketing or …
Title Investigating Stakeholder Requirements for Designing an Effective Online Research Community Platform Author Carmen Acatrinei, Laura Daniela Roșca (Tănase), Oana-Maria Secară, Traian Alexandru Năstase Classification JEL M31. Abstract Online research communities offer collaborative environments where organizations can interact with consumers in real-time to gain insights, build innovation projects, and access …
Title SME and digital transformation: a dream too far? Author Daniela Ioniță, Ion Alexandru Olteanu Classification JEL M10, O33. Abstract Digital transformation is a critical process given its correlation with innovation, new competitive advantages and ultimately with a superior business performance. However, digital transformation in SMEs is less investigated and …
