Journal of Emerging Trends in Marketing and Management – Volume I – No. 1, No.2, No.3 & No. 4 – 2024
Title Sustainable Fashion Consumer Behavior – a Qualitative Research on the Romanian Market Author(s) Laura Daniela ROȘCA, Iulia CURIC Classification JEL M31. Abstract This qualitative research explored sustainable fashion behavior among consumers in the Romanian market. The importance of clothing sustainability lies in addressing environmental, social, and economic challenges associated …
Title Middle-Class Customer’s Attribute Impacts on Purchasing Eco-Friendly Products Decision Author(s) Andriati FITRININGRUM, Seika PARAMUDITA Classification JEL M30, M31. Abstract This study aims to determine how much attitude affects middle-class consumers’ purchase intentions and behavior when it comes to eco-friendly goods. Rising customer demand for eco-friendly products is encouraged by …
Title What do Female Consumers Think about Sustainable Packaging? Author(s) María Aránzazu SULÉ-ALONSO, Inés BARBETA-MARTÍNEZ, Rosana FUENTES-FERNÁNDEZ Classification JEL M30, M31. Abstract This study explores the level of knowledge among Spanish consumers regarding sustainability and their opinions on new sustainable packaging options, such as bio-based materials or bagasse. We conducted …
