Category: JETIMM_2024

Title Navigating Consumer Minds: A Neuromarketing Perspective on Employer Branding in the IT Industry using Eye-Tracking Author(s) Mariana-Alina CRUCEANĂ, Mihaela CONSTANTINESCU, Laura-Daniela ROȘCA Classification JEL M31, J24. Abstract This research explores the effectiveness of employer branding campaigns within the IT industry through an eye-tracking analysis of the visual engagement of …

Title Resistance and Adaptation: How Senior Professionals in Advertising Relate to AI Author(s) Dalia POLEAC, Georgeta IONESCU Classification JEL M31. Abstract In recent years, the mass adoption of artificial intelligence (AI) tools capable of generating creative content, such as images, videos, and text, has transformed the way creative professionals work. …

Title Using Big Data in Consumer Behavior Analysis: A Case Study Author(s) Adrian Ionuț MOȘESCU, Denisa-Roxana BOTEA-MUNTEAN, Daniela MARINICĂ, Brîndușa BÎRSAN, Daniela Maria STANCIU (FRĂȚILĂ), Paul COSMOVICI, Ștefan-Claudiu CĂESCU Classification JEL M31. Abstract Based on the new environment of big data, this paper expounds the connotation and characteristics of big …

Title Climate Change and Organizational Performance: The Mediating Role of Supply Chain Engagement Author(s) Clement NANGPIIRE, Théophile Bindeouè NASSÈ, Samuel Koffi SOGAH Classification JEL L6, L9 M31, M11, M14, R4. Abstract The main purpose of this research is to evaluate the moderation role of supply chain engagement on the relationship …

Title The Influence of Integrated Communication in Digital Marketing Author(s) Ariana-Mihaela STĂNESCU, Nicolae Razvan CIOBANU, Anca Francisca CRUCERU Classification JEL M31. Abstract This article explores the impact of Integrated Marketing Communication (IMC) on purchasing decisions in the real estate sector, with a particular focus on how the communication message delivered …

Title Ethics in Consumer Neuroscience: A Non-Exhaustive Presentation Author(s) Dănuț TRIFU Classification JEL M31, M38, M39. Abstract Social sciences have always been subject to ethical considerations, from research to explicit use and implicit meaning of their findings; Consumer Neuroscience has vigorously developed over the last twenty years and associated ethical …

Title Artists’ Perception of Management in Opera Theaters and Opera Theater Performance During the COVID-19 Pandemic Author(s) Aurora Eleonora TWAROWSKI, Nicolae BIBU, Laura BRANCU Classification JEL L32; L82; M10. Abstract This study examines the perspectives of lyrical artists in Romania on how opera theater performance is influenced by key aspects …

Title Comparative Study on Leadership Styles and Customer Behavior: Environmentalist and Non-Environmentalist Students, Barcelona, Spain Author(s) Aida MEHRAD, Hamza BOUTAMENT, Neema GEORGE RWERAMILA, Mohammad Hossein TAHRIRI ZANGENEH, Meriem BOUZEDIF, Rashi SHAH, Isaiah NKETIAH Classification JEL D91, M14, Q01, Q50, Q56, Q57. Abstract The study delves into the relationship between sustainability, …

Title Employer branding on the Building Materials Market in Romania Author(s) Oana-Cristina MOGOȘ Classification JEL M31, O15. Abstract In an economic context characterized by tough competition for recruiting and keeping talent, employer branding is crucial, and the building materials sector in Romania is no different. This paper explores the importance …

Title Toward Safer E-Commerce Transactions: The Influence of System Quality, Information Accuracy, and Government Oversight Author(s) Megawati SIMANJUNTAK, Anna MARIA TRI ANGGRAINI Classification JEL L86, D83, K29. Abstract The transition from traditional to online shopping has sped up the expansion of e-commerce, which requires strong consumer protection measures to guarantee …