Journal of Emerging Trends in Marketing and Management – Volume I – No. 1, No. 2, No. 3 & No. 4 – 2026
Title Managing the Impact of EU-MERCOSUR Agreement on the European Member States: Opportunities and Challenges Author(s) Vlad – Gabriel CÂRSTEA, Ioana Gabriela GRIGORESCU, Laura ROȘCA Classification JEL F15, F16, M16, M20, M54. Abstract The EU-MERCOSUR Agreement represents one of the most important interregional trade arrangements undertaken by the European Union …
Title Digital Transformation as Institutional Branding: A Multi-level Marketing Governance Analysis of Romanian Higher Education Policy Author(s) Alexandru-George ANDREI, Andra-Nicoleta MECU Classification JEL M31, I23, O33, H52. Abstract Higher education institutions across Europe increasingly present digital transformation as a marker of strategic modernity, yet the gap between this communicated image …
Title Consumer Awareness of Green Cosmetics in Emerging Markets: A Comparative Study of South Africa and Zimbabwe Author(s) Vimbai MAHOWA, Roland GOLDBERG, Carinda WILLIAMS Classification JEL M31. Abstract The introduction of green cosmetics has undoubtedly captured researchers’ interest following the global surge in environmental awareness and sustainable consumption. However, consumers …
Title Trust, Perceived Empathy, and Adoption Intentions Toward AI-Driven mHealth Diagnostic Platforms: A Consumer Behavior Perspective Among Generation Z and Millennials Author(s) Claudia-Maria MIU Classification JEL M31. Abstract The proliferation of artificial intelligence (AI)-powered mobile health (mHealth) diagnostic applications has introduced new dynamics in consumer health behavior, particularly among digitally …
Title Outlining Negative Effects of Using AI in Recruitment and Job Applications – Specific Study in Romanian Jobs Market Author(s) Paul-Tiberius COMAN, Alina FILIP Classification JEL M31, M54, O33. Abstract
Title Consumer Perceptions and Cognitive Biases in Digital and Traditional Brand Communication Author(s) Denisa-Andreea PROFIR, Daniela MARINICĂ Classification JEL M31, M37, D12, D80. Abstract In the context of an increasingly fragmented media environment driven by digital transformation, brands are confronted with challenges in maintaining effective communication across both digital and …
Title Leading Innovation through Speech: A Sentiment-Based Analysis of EU Innovation Strategies Author(s) Ana-Maria TORJESCU Classification JEL A10, M00, O30. Abstract Innovation represents a cornerstone of competitiveness and growth in today’s complex global landscape. While the European Union has positioned itself as a strong advocate for innovation, less attention has …
Title ESG in Logistics: Comparative Insights from Military and Civilian Sectors for Strategic Decision-Making Author(s) Corina IANCU, Elena JIANU, Eliza-Maria ANTONIU Classification JEL E00, M11, M14. Abstract This paper examines how Environmental, Social, and Governance (ESG) criteria are integrated into strategic management decisions across two distinct logistics contexts-civilian and military- …
Title Enhancing Brand Strategy Efficiency for Economic Publications Through Competitor Analysis Author(s) Florinela Letiția MURĂRESCU Classification JEL M31. Abstract Although consumer behavior and the unfavorable economic context have led to significant losses in the media market for printed products, a new opportunity, provided by online channels through digital publications, brings …
Title Growth, Profitability and Market Dynamics in Romania’s Medical Equipment Industry: A Financial Performance Review Author(s) Ana-Ruxandra-Cornelia NEACȘU, Mihai-Cristian ORZAN, Constantin-Daniel PESTREA Classification JEL M31. Abstract The financial performance of a business is one of its key to success, knowing what the numbers say and do in the medical sector …
