Journal of Emerging Trends in Marketing and Management – Volume I – No. 1, No. 2, No. 3 & No. 4 – 2026
Title Enhancing Brand Strategy Efficiency for Economic Publications Through Competitor Analysis Author(s) Florinela Letiția MURĂRESCU Classification JEL M31. Abstract Although consumer behavior and the unfavorable economic context have led to significant losses in the media market for printed products, a new opportunity, provided by online channels through digital publications, brings …
Title Growth, Profitability and Market Dynamics in Romania’s Medical Equipment Industry: A Financial Performance Review Author(s) Ana-Ruxandra-Cornelia NEACȘU, Mihai-Cristian ORZAN, Constantin-Daniel PESTREA Classification JEL M31. Abstract The financial performance of a business is one of its key to success, knowing what the numbers say and do in the medical sector …
Title Embracing Hybrid Intelligence: An Exploratory Study on AI Adoption in Content Creation Among Romanian Marketing Professionals Author(s) Iulia POSTOLACHI, Irina-Constanța THEODORU Classification JEL M31, C83, O33. Abstract The rapid adoption of artificial intelligence (AI) is reshaping marketing practices, particularly in content creation. This exploratory study examines how Romanian marketing …
