Journal of Emerging Trends in Marketing and Management – Volume I – No. 1, No. 2, No. 3 & No. 4 – 2025
Title Leveraging AI for Enhancing Sustainable Marketing and Consumer Experience in E-Commerce Author(s) Kamran ALLAHVERDIYEV Classification JEL M31, O33. Abstract This study examines how Artificial Intelligence (AI) can drive sustainable marketing efforts and improve consumer experience within e-commerce, responding to the growing demand for responsible, data-driven engagement. The research explores …
Title Factors Influencing Consumer Value and Attractiveness in Physical Shopping Centers: Evidence from the Western Cape, South Africa Author(s) Roland GOLDBERG, Clarise MOSTERT Classification JEL M31, L81, D12. Abstract The shift towards digital retail platforms has significantly impacted physical shopping centers, leading to a phenomenon often referred to as the …
Title Assessing the Marketing Performance of Financial-Banking Organizations, a Prerequisite for Increasing Competitiveness Author(s) Marilena Ionica RĂDULICĂ Classification JEL M31. Abstract Banking competitiveness represents the ability of financial institutions to attract customers, capital and obtain superior profits in the market, positioning themselves advantageously against the competition. This multidimensional concept is …
Title Innovative Use of Floating Solar Panels in Remediation: A Product with a Multiplicative Effect for Ukraine’s Environmental Restoration Author(s) Bohdan CHERNIAVSKYI Classification JEL Q42, Q53, Q56, O33, H54, M31. Abstract The Russian invasion in Ukraine, launched on February 24, 2022, has caused widespread environmental devastation, including widespread land contamination …
Title Personality Traits and Outcomes in a Simulated Marketing Environment Author(s) Ștefan-Alexandru CATANĂ, Cătălin GRĂDINARU, Andreea BARBU, Georgeta IONESCU, Magdalena STOIAN (CIOBANU) Classification JEL M31. Abstract As a key component of business education, marketing simulations aim to link theoretical knowledge with practical application, enabling students and marketing professionals to familiarize …
