Journal of Emerging Trends in Marketing and Management – Volume I – No. 1, No. 2, No. 3 & No. 4 – 2025
Title Smart Style: How AI is Changing the Course of Fashion Marketing Author(s) David-Florin CIOCODEICĂ, Iustinian BARGHIER Classification JEL M31. Abstract The implementation of artificial intelligence in fashion marketing has accelerated rapidly, changing how companies approach personalization, branding, and consumer experience. The purpose of this paper is to examine how …
Title From Man to Man with AI Navigation: An Essay on the Homo Economicus Strengthened and Weakened by AI Author(s) Kutlu ERGÜN Classification JEL D91, G41, D01, D11, C45. Abstract Homo economicus, who is assumed always to pursue utility maximization, has been accepted as a fundamental assumption in both classical …
Title The Impact of Gamification on Marketing Strategy Author(s) Carmen ACATRINEI, Tudor URSĂCESCU Classification JEL M31. Abstract Gamification, defined as the integration of game design elements into non-game contexts, has emerged as a transformative approach in marketing, capable of turning passive consumers into active participants. By incorporating mechanisms such as …
Title Decision-Making Algorithm for the Analysis of the Development Process of A New Asphalt Mixture Author(s) Laura-Florentina BOANȚĂ, Alexandru MARIN, Miron ZAPCIU Classification JEL O320. Abstract The paper explores the sensitivity of the Laplace and Hurwicz algorithms to the estimated “performance indicator,” evaluated through working alternatives (Ai) and performance scenarios …
Title Towards the Sustainable Organization: Challenges and Barriers to Sustainability Integration Author(s) Marjan ENTEKHABI. Classification JEL Q01, Q56, L21, M14, M16. Abstract This integrative review explores primary barriers to embedding sustainability in organizational operations globally and proposes practical solutions to advance sustainable practices. It identifies key challenges and effective strategies …
Title An in-depth Study of Non-Standard Forms of Employment Among Romanian Students Author(s) Lucia Nicoleta BARBU, Ştefan Claudiu CĂESCU, Mihai Cristian ORZAN, Florina BOTEZATU, David Florin CIOCODEICĂ. Classification JEL M51, M54. Abstract As of late, with the advancement of the labor showcase, but too the increment in contracted adaptability, increasingly …
Title Integrated Digital Marketing Strategies for Effective Communication with Customers in the Healthy Sugars Market Author(s) Anca-Francisca CRUCERU, Andrei-Nicolae VASILE. Classification JEL M31. Abstract This research delves into the deployment and perceived impact of integrated digital marketing frameworks within the developing Healthy Sugar market of Romania. In an environment where …
Title Nexus of Value Co-Creation Dimensions: Moderating Role of Customer Trust using Mixed Methods Author(s) Atswenbuma AGYO, Andy Fred WALI, Sunday Ijuo UKPATA. Classification JEL M31. Abstract The goal of this study was to explain the relationship between customers’ participatory and citizenship behaviors and the moderating effect of customer trust. …
Title The Impact of the COVID-19 Pandemic and the Military Conflict in Ukraine on the Business Behavior of Agro-Food Producers in the South-East Area of Romania – Empirical Research Author(s) Alexandru – Mihăiță ICHIM Classification JEL M31. Abstract The COVID-19 pandemic and the war from Ukraine have caused many significant …
Title Exploring the Influence of Intelligent Personal Assistants on Brand Perception and Purchase Intentions Across Generations of Greek Consumers for Technology Products Author(s) Georgios FARMAKIS, George SPAIS Classification JEL M31, M39. Abstract Our study is based on Social Presence Theory and Youn and Cho’s (2023) model, investigating how Intelligent Personal …
