Journal of Emerging Trends in Marketing and Management


Open access policy

Journal of Emerging Trends in Marketing and Management publish articles on an open access basis. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership and impact of your research. Open access policy allow for immediate free access to the work and permits any user to read, download, copy, distribute, print, search, or link to the full texts of articles, crawl them for indexing, pass them as data to software, or use them for any other lawful purpose.

Aims and scope

Journal of Emerging Trends in Marketing and Management encourages in-depth discussion and critique of key questions within the subject. It offers a readable format for peer-reviewed papers designed to spark off further debate. It contains both applied and theoretical work that addresses emerging trends in marketing and management inquiry, method and practice. Lively and rigorous, it welcomes contributions from the broad gamut of subjects of media & marketing communication, marketing research & consumer behaviour, marketing strategy, relationship marketing and CRM, innovation and product development, knowledge management, entrepreneurship and strategic management, leadership and business ethics, organizational culture and human resources management, operations and project management.
Journal of Emerging Trends in Marketing and Management is designed to be accessible to both new and experienced researchers and practitioners on a global basis. The principal aims of the journal are to: encourage the full range of approaches which are available to the study of emerging trends in marketing and management; bring together senior worldwide scholars, faculty members, PhD students, researchers, and business practitioners from different subject backgrounds for interdisciplinary and post-disciplinary debate; develop the theoretical base on which the study of emerging trends in marketing and management is built; provide a basis for the development of critical approaches to the study of emerging trends in marketing and management; disseminate new approaches, concepts, frameworks, methods, models and practices which may be developed in the study of emerging trends in marketing and management; and promote new research.

Journal of Emerging Trends in Marketing and Management is affiliated to the Emerging Trends in Marketing and Management International Conference and receive for publication the full papers accepted by its Scientific Committee and directly-sent original scientific papers. Last edition took place in 2022 between June 30th and July 1st in Bucharest, Romania.

Instructions for authors

Every article within the remit of the journal is peer reviewed anonymously (double blind peer review) by a minimum of two experts. The authors are entirely responsible for the originality of their submitted papers.
Please note that this journal only publishes manuscripts in US-English.
Submission of papers should be through the Journal of Emerging Trends in Marketing and Management Online Submission site:
Your paper should be compiled in the following order: title; abstract; keywords; JEL classification (according to the list available at, introduction, research methodology, results, discussion; acknowledgments; references; appendices (as appropriate).
Papers may be submitted only in Word (*.docx) format. To assist you in preparing your paper, we provide formatting template. Please save the template to your hard drive, ready for use. If you are not able to use the template via the link (or if you have any other template queries) please contact us here.

Submitting your paper & Author responsibilities

This journal uses OpenConf submission system to manage the submission process. To submit your manuscript please click here. Our goal is to provide you with a professional and courteous experience at each stage of the review and publication process. There are also some responsibilities that sit with you as the author. Our expectation is that you will:
– Respond swiftly to any queries during the publication process.
– Be accountable for all aspects of your work. This includes investigating and resolving any questions about accuracy or research integrity.
– Treat communications between you and the journal editor as confidential until an editorial decision has been made.
– Include anyone who has made a substantial and meaningful contribution to the submission (anyone else involved in the paper should be listed in the acknowledgements section).
– Exclude anyone who hasn’t contributed to the paper, or who has chosen not to be associated with the research.
– Cite and fully reference all data, program code, and other methods in your article.
– Follow appropriate international and national procedures with respect to data protection, rights to privacy and other ethical considerations, whenever you cite data.

Peer review and ethics

Papers are selected after a peer review double blind type evaluation process. Reviewer team members will not use ideas from or show another person the manuscript or supplementary materials they have been asked to review without the explicit permission of the manuscript’s author, obtained through the journal editor. Advice regarding specific, limited aspects of the manuscript may be sought from colleagues with specific expertise, provided the author’s identity and intellectual property remain secure. All reviews are done through a double-blind review process.

The editors work hard to ensure the content to be published is ethically sound. To help us achieve that goal, we closely follow the advice laid out in the guidelines and flowcharts on the COPE (Committee on Publication Ethics) website. Any manuscript submited to this journal should be original. That means it should not have been published before in its current, or similar, form. If any substantial element of your paper has been previously published, you need to declare this to the journal editor upon submission. Your work should not have been submitted elsewhere and should not be under consideration by any other publication.

Reviewers and journal editors are expected to provide comments and critiques in a confidential, constructive, prompt, and unbiased manner appropriate for their position of responsibility. Collegiality, respect for the author’s dignity, and the search for ways to improve the quality of the manuscript characterize the review process.

Copyright options

The editors have the final authority for the acceptance or rejection of any article. Authors who publish in Journal of Emerging Trends in Marketing and Management agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY) that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in Journal of Emerging Trends in Marketing and Management.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in Journal of Emerging Trends in Marketing and Management.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

Plagiarism screening

Plagiarism, data fabrication and image manipulation are not tolerated. Plagiarism includes copying text, ideas, images, or data from another source, even from previous own works, without giving any credit to the original source. Reuse of text that is copied from another source must be between quotes and the original source must be cited. If a study’s design or the manuscript’s structure or language has been inspired by previous works, these works must be explicitly cited.
If plagiarism is detected during the peer review process, the manuscript may be rejected. If plagiarism is detected after publication, we may publish a correction or retract the paper.
Please note that Journal of Emerging Trends in Marketing and Management uses Plagiarism Detector Pro™ to screen papers for unoriginal material. By submitting your paper to Journal of Emerging Trends in Marketing and Management you are agreeing to originality checks during the peer-review and production processes. The acceptable limit of plagiarism indicators is under 20%.

Indexing services

Journal of Emerging Trends in Marketing and Management, ISSN 2537-5865 is sent every year for approval of inclusion in the Conference Proceedings Citation Index – an integrated index within Clarivate Analytics – Thomson Reuters Web of Science™ Core Collection database. The journal is currently indexed in the following international databases DOAJ, EBSCO, Google Scholar, Index Copernicus, RePEc (EconPapers & IDEAS) and the full text is freely accessible in electronic format, on the journal’s website Moreover, the journal is pending for indexation in EconLit and SCOPUS databases.

Publication charges

There are no submission fees, publication fees or page charges for articles published in Journal of Emerging Trends in Marketing and Management (ISSN 2537-5865). Colour figures will be reproduced in colour in your online article, free of charge.