Emerging Trends in Customer Management in a Changing World

Title Emerging Trends in Customer Management in a Changing World Author Anne Dibley, Moira Clark, Andrew Myers, Classification JEL M31, M15 Abstract The number of customer management related research publications has increased significantly over the last decade (a 70 per cent increase); where key areas or themes have mainly focused …

Identifying Competitive Advantages for Territories

Title Identifying Competitive Advantages for Territories Author Yana Balashova-Kostadinova, Classification JEL M31 Abstract Territories like businesses struggle in an ever stronger competitive environment. The opening of markets and the free transfer of information about every spot in the world to every spot on Earth almost instantly as well as the …

CSR Assessment Model

Title CSR Assessment Model Author Desislava Serafimova, Classification JEL M14 Abstract The opportunities for measuring, assessing and reporting socially responsible practices are a relevant issue for modern business. They are studied by international organizations, research groups, scientists and practitioners who use various methods and measurers of Corporate Social Responsibility (CSR). …

Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness

Title Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness Author Lina Pilelienė, Viktorija Grigaliūnaite, Classification JEL M31, M37 Abstract Outdoor advertising is an inseparable part of a contemporary urban environment. Many companies consider it as one of the inevitable consumer attention grabbers. However, the intensifying speed of …

Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand

Title Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand Author Viktorija Grigaliūnaitė, Lina Pilelienė, Classification JEL M31, M37 Abstract Advertising is a trillion dollar industry, which reveals the importance for each of the company investing in advertising to create effective advertising campaigns in order to make investments …

Branding in China – An Institutional and Consumer Perspective

Title Branding in China – An Institutional and Consumer Perspective Author Diederich Bakker, Classification JEL M30 Abstract The aim of this paper is to investigate the Chinese branding landscape. First, the strongest Chinese brands are analysed. This analysis offers explanations for typical Chinese brand strategy and establishes current trends in …

Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices

Title Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices Author Stephan Kull, Philipp Hübner, Classification JEL M31 Abstract The proliferation of smartphones, tablet computers and mobile internet influences the evolution of consumer behaviour. Trade and industry cater incrementally to consumers …

Crowdsourcing and Outsourcing: Friends or Foes?

Title Crowdsourcing and Outsourcing: Friends or Foes? Author Daniela Ioniță, Lucian-Florin Onișor, Classification JEL M31, M19, L24 Abstract Crowdsourcing and outsourcing are alternative ways for performing business activities by companies. The purpose of this paper is to explore what type of marketing activities are nowadays outsourced and crowdsourced by enterprises …