Title Marketing Activities of Cities in Urban Mobility Management Author Agnieszka Pokorska Classification JEL M38 Abstract Dynamic urban development and lifestyle changes, as well as increased awareness of the negative impact of transport on the environment, result in continuous growth and changing transport needs. Changes in transport behaviour are closely …
Title Empathetic Leadership – Key Element for Inspiring Strategic Management and a Visionary Effective Corporate Governance Author Delia Deliu Classification JEL L26, G34. Abstract The strategic management principles may provide a rich and flexible framework for the analysis of the key elements that underlie an effective corporate governance within companies. …
Title Eye Tracking as a Research Method. Selected Cases Author Beata Tarczydło Classification JEL M31, M14, Q01. Abstract The aim of this article was to describe the eye tracking method, its variants and selected research methodologies with its application. The measurement of dispersion of visual attention helps, among others, to …
Title Analysis of Influence of Trade Fair Exhibitors’ Experiences on Their Decision to Re-Enter the Fair – Research Project Author Anita Proszowska Classification JEL L82, M30, M39. Abstract Trade fairs are a very popular form of companies’ communication with a market and a source of valuable information. However, a growing …
Title Willingness to Use Online Channel in Various Stages of the Services Buying Process Author Marcin Lipowski Classification JEL M31, L81. Abstract The change of the marketing channel in the purchase process is already widely described in the literature. However, the consumers’ tendency to use remote channels at subsequent stages …
Title Gender Differences in Tourism Marketing Product Perceptions Author Maria Johann, Sanjoy Ghose Classification JEL L83, M31. Abstract This study explores package holiday travelers’ perceptions of tourism product attributes from the gender perspective. The research results reveal that significant differences exist in perceived levels of tourism product attributes between men …
Title Objectives of Risk Management in the Financial Services Sector – The Perspective of Polish Enterprises Listed on the Warsaw Stock Exchange Author Piotr Jedynak, Sylwia Bąk Classification JEL G2, D81. Abstract Risk management is now an important domain of management, often determining the probability of survival and development of …
Title The Expectations of Stakeholders in Socially Responsible Enterprises Author Monika Jedynak, Aneta Kuźniarska Classification JEL M14, M19. Abstract The aim of the article is to determine what needs and expectations of stakeholders are indicated by socially responsible enterprises listed on the Warsaw Stock Exchange with the RESPECT Index (XII …
Title Word of Mouth Marketing and the Impact on Banks’ Portfolio of Clients: Research at the Main Banks in the Central Region of Romania Author Elena Lidia Melnic Classification JEL M31, G21. Abstract This paper’s purpose is to illustrate the impact of word of mouth advertising on a Banks’ portfolio …
Title Customer Satisfaction and the Factors of Influence: Quantitative Marketing Research undertaken at the Main Banks in The Central Region of Romania Author Elena Lidia Melnic Classification JEL M31, G21. Abstract This article contributes to research on the satisfaction of consumers of banking services based in the Central Region of …
