Category: <span>JETIMM_2023</span>

Digitalization of Public Services and the Services Quality Perception

Title Digitalization of Public Services and the Services Quality Perception Author Dumitru Goldbach, Mădălina Vișan, Valeria Oana Paraschiv, Ionel Dumitru Classification JEL M31. Abstract The digital era has changed all sides of our life. Citizens expect a greater number of digital services not just in their personal life, but also …

The Impact of Blockchain Technology on Marketing through Social Media

Title The Impact of Blockchain Technology on Marketing through Social Media Author Mihai Prelipcean, Carmen Acatrinei, Iasmina Gradinescu, Andrei Cânda Classification JEL M31. Abstract Blockchain technology has become a particularly promising innovation in recent years, impacting various fields, including marketing. This study looks at how blockchain technology is impacting social …

Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future

Title Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future Author Diana-Elena Drăghici, Andreea Orîndaru, Mihaela Constantinescu, Alina Zelezneac Classification JEL M31, O32. Abstract In the last years, as artificial intelligence (AI) is more and more widely accessible to everyone, a breakthrough for the course of …

Using the Right Content on Social Media to Enhance Consumer Engagement

Title Using the Right Content on Social Media to Enhance Consumer Engagement Author Cristina Radu, Mihaela Constantinescu, Alexandru Ion Olteanu Classification JEL M31. Abstract Online marketing covers a significant portion of what a brand’s promotion strategy means today. Whether the focus is on the organic side of online marketing or …

Investigating Stakeholder Requirements for Designing an Effective Online Research Community Platform

Title Investigating Stakeholder Requirements for Designing an Effective Online Research Community Platform Author Carmen Acatrinei, Laura Daniela Roșca (Tănase), Oana-Maria Secară, Traian Alexandru Năstase Classification JEL M31. Abstract Online research communities offer collaborative environments where organizations can interact with consumers in real-time to gain insights, build innovation projects, and access …

SME and digital transformation: a dream too far?

Title SME and digital transformation: a dream too far? Author Daniela Ioniță, Ion Alexandru Olteanu Classification JEL M10, O33. Abstract Digital transformation is a critical process given its correlation with innovation, new competitive advantages and ultimately with a superior business performance. However, digital transformation in SMEs is less investigated and …