Journal of Emerging Trends in Marketing and Management – Volume I – No. 1 – 2022
Title CRM Software Adoption by Small Enterprises Author Daniela Ioniță, Andreea Orîndaru, Marian Bratu Classification JEL M31, O33. Abstract Customer relationship management (CRM) is a business approach which can provide a competitive advantage to small and medium sized enterprises (SMEs). To deploy a successful CRM strategy, SMEs need to invest …
Title The Manipulation of Images, as Personal Data, by Facebook – a Case Study for Ethical Approach Author Paul Cosmovici, Daniela Marinică, Alexandru Ion Olteanu Classification JEL M31. Abstract The purpose of this paper was to explore whether the use of images, by the social platform Facebook, presented ethical concerns, …
Title Effect of Complaints Handling by Consumer Federation of Kenya on Consumer Protection in Commercial Banks of Kenya Author Irene Muraru, Mary Mwanzia Classification JEL M31. Abstract Despite the growth of the financial services industry, the formulation of consumer protection legislation has not been done in many jurisdictions. This calls …
Title Issues About Marketing Journals’ Special Issues Author Salim Moussa Classification JEL M31. Abstract A special issue (SI) of an academic journal is a collection of articles on a specific research topic or theme, guest-edited by experts in the field. These SIs are becoming increasingly popular among marketing journals. Surprisingly, …
Title Efficiency of Online Advertising Strategies on Romanian Social Networking Websites Author Lucia Nicoleta Barbu, Mihai Cristian Orzan, Andrei Canda Classification JEL M21, M31. Abstract Social networking websites have constituted the backbone of online marketing campaigns for the last decade. The advertising budgets migrated to online tools steadily since the …
Title Service Quality and Patient Satisfaction in Public Hospitals in Akwa Ibom State, Nigeria Author Emem Akaninyene Sampson, Samuel Etuk, Nfawa Erasmus Usani Classification JEL M31. Abstract This study sought to determine how patient satisfaction in Akwa Ibom State public hospitals was impacted by service quality parameters. A survey research …
Title Factors Driving Customer Satisfaction for Shopee Malaysia Author Josephine Ie Lyn Chan Classification JEL L81, M31. Abstract The Covid-19 pandemic caused the e-commerce adoption rate to skyrocket. Shopee Malaysia was among the few e-commerce platforms that have managed to ride the wave of the e-commerce boom in Malaysia. This …
Title Impact of Digitization and Big Data on Romanian Companies – a Qualitative Research Author Horia Mihalcescu, Ana-Maria Dumitrache (Bajan), Gheorghe Orzan Classification JEL M31. Abstract Our general investigation is about the degree of understanding of the new economy, “digital economy”, in Romanian companies, with a narrow focus on understanding …
Title Optimal Distribution Management of a Milk Sector Author Bounefla Alia, Bounefla Mohamed Ali Classification JEL M31. Abstract Sanitary standards for drinking milk are often affected by unsuitable storage and transport conditions. The composition of milk is sensitive to external factors. The effect of physico-chemical factors on the bacteriology of …
Title A Survey of MarTech Adoption and Impact during the COVID crisis Author Florina Botezatu, Ștefan-Claudiu Căescu, Mihai-Cristian Orzan, Daniela Marinica, Alkadour Abdullah Classification JEL M31. Abstract In the simplest approach, the concept of MarTech is at the crossroads of marketing and technology and refers to all the technologies that …
