Category: <span>JETIMM_2022</span>

The Need and Future of Digitalization in Romania – a Delphi Method Research

Title The Need and Future of Digitalization in Romania – a Delphi Method Research Author Horia Mihălcescu Classification JEL M31. Abstract Our research objective is to find the level of understanding and the vision about digitalization in Romania among key decision makers in national and local public institution. The purpose …

Online Consumer Behavior Influenced by Rising Prices and Shortage of Goods after COVID-19 and During Wartime

Title Online Consumer Behavior Influenced by Rising Prices and Shortage of Goods after COVID-19 and During Wartime Author Petre Sorin Savin, Georgiana Rusu, Gheorghe Orzan Classification JEL M31. Abstract In recent years, technological development in the IT&C field led to the exponential increase in the number of mobile terminals such …

An Empirical Study of Augmented Reality (AR) Technologies Used for Tourism Marketing and Improved Travel Experience

Title An Empirical Study of Augmented Reality (AR) Technologies Used for Tourism Marketing and Improved Travel Experience Author Elena Bostănică, Mihai Cristian Orzan, Traian Năstase Classification JEL M31. Abstract Augmented reality (AR) is fast becoming one of the staples of modern communication, and the tourism industry is potentially one of …

A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Mode

Title A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model Author Angela Madan, Mihai-Ioan Roșca Classification JEL M00, M30, M31, M39. Abstract The country image has an important role in present period of globalization. However, image modeling, as a holistic concept based on …

Marketing Campaign for Sports Clubs. Case study: Archery Club Saga

Title Marketing Campaign for Sports Clubs. Case study: Archery Club Saga Author Malina-Simona Mihalcea, Mihaela Constantinescu, Alexandru Ion Olteanu Classification JEL M31. Abstract Over the years, along with the technological development and the migration of numerous activities from the offline to the online, we have come to live in a …

Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs

Title Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs Author Ionuț-Robert Alexandru, Mihaela Constantinescu, Adrian Ichim Classification JEL M31. Abstract Young entrepreneurs need guidance because they come with a lot of energy and desire to do something, but if this energy is not properly directed …

Consumer Perspectives on Fairtrade Prices

Title Consumer Perspectives on Fairtrade Prices Author Monica M. Popa Sârghie, John Pracejus Classification JEL M31, M30, M20, M14, L31, L32, L38. Abstract Worldwide consumer support of disadvantaged producers from developing countries has been encouraged through a variety of options, including the acquisition of Fairtrade-certified products. Prior studies showed that …

Understanding the Green Purchasing Behaviour of Millennials Living in Bucharest

Title Understanding the Green Purchasing Behaviour of Millennials Living in Bucharest Author Cristina-Andreea Nicolae, Mihai-Ioan Roşca Classification JEL M31, Q56. Abstract In recent times, green purchasing behaviour has received considerable attention from researchers, consumers and companies. According to specialists, buying products that are sustainable and environmentally friendly is critical to …

Entrepreneurship Orientation in an Emerging Market: A Grounded theory Approach

Title Entrepreneurship Orientation in an Emerging Market: A Grounded theory Approach Author Sadick Alhaji Husseini Classification JEL M5, M21. L26. Abstract This study explores entrepreneurship orientation in an emerging market. The review from existing literature describes the interest of marketing scholars in the understudied African emerging market. Ghana is among …