Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature

Title

Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature

Author

Raluca Ecaterina Brandabur, Mihaela Moisa Danaila, Crina Ramona Antip, Monica Maria Mihaila

Classification JEL

M30, M31, A2.

Abstract

Designed as a case study, this paper explores the opportunity to use marketing research tools (eg., secondary data collection, experiment, descriptive research) in order to improve teaching methods even in less typical marketing areas, like Romanian language and literature. Three series of studies using marketing research methods applied to elementary school pupils, revealed many opportunities for Romanian language teachers in order to improve their professional skills and, more important, to increase young people interest in reading books.

Keywords

marketing research, teaching Romanian language, case study, teacher performance.

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Please cite this article as: etimm (2019) Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature. Journal of Emerging Trends in Marketing and Management. http://www.etimm.ase.ro/?p=602