Journal of Emerging Trends in Marketing and Management – Volume I – No. 1, No. 2, No. 3 & No. 4 – 2025
Title The Impact of Gamification on Marketing Strategy Author(s) Carmen ACATRINEI, Tudor URSĂCESCU Classification JEL M31. Abstract Gamification, defined as the integration of game design elements into non-game contexts, has emerged as a transformative approach in marketing, capable of turning passive consumers into active participants. By incorporating mechanisms such as …
Title Decision-Making Algorithm for the Analysis of the Development Process of A New Asphalt Mixture Author(s) Laura-Florentina BOANȚĂ, Alexandru MARIN, Miron ZAPCIU Classification JEL O320. Abstract The paper explores the sensitivity of the Laplace and Hurwicz algorithms to the estimated “performance indicator,” evaluated through working alternatives (Ai) and performance scenarios …
Title Towards the Sustainable Organization: Challenges and Barriers to Sustainability Integration Author(s) Marjan ENTEKHABI. Classification JEL Q01, Q56, L21, M14, M16. Abstract This integrative review explores primary barriers to embedding sustainability in organizational operations globally and proposes practical solutions to advance sustainable practices. It identifies key challenges and effective strategies …
Title An in-depth Study of Non-Standard Forms of Employment Among Romanian Students Author(s) Lucia Nicoleta BARBU, Ştefan Claudiu CĂESCU, Mihai Cristian ORZAN, Florina BOTEZATU, David Florin CIOCODEICĂ. Classification JEL M51, M54. Abstract As of late, with the advancement of the labor showcase, but too the increment in contracted adaptability, increasingly …
Title Integrated Digital Marketing Strategies for Effective Communication with Customers in the Healthy Sugars Market Author(s) Anca-Francisca CRUCERU, Andrei-Nicolae VASILE. Classification JEL M31. Abstract This research delves into the deployment and perceived impact of integrated digital marketing frameworks within the developing Healthy Sugar market of Romania. In an environment where …
Title Nexus of Value Co-Creation Dimensions: Moderating Role of Customer Trust using Mixed Methods Author(s) Atswenbuma AGYO, Andy Fred WALI, Sunday Ijuo UKPATA. Classification JEL M31. Abstract The goal of this study was to explain the relationship between customers’ participatory and citizenship behaviors and the moderating effect of customer trust. …
Title The Impact of the COVID-19 Pandemic and the Military Conflict in Ukraine on the Business Behavior of Agro-Food Producers in the South-East Area of Romania – Empirical Research Author(s) Alexandru – Mihăiță ICHIM Classification JEL M31. Abstract The COVID-19 pandemic and the war from Ukraine have caused many significant …
Title Exploring the Influence of Intelligent Personal Assistants on Brand Perception and Purchase Intentions Across Generations of Greek Consumers for Technology Products Author(s) Georgios FARMAKIS, George SPAIS Classification JEL M31, M39. Abstract Our study is based on Social Presence Theory and Youn and Cho’s (2023) model, investigating how Intelligent Personal …
Title Sports Sustainability in Romania. How Sports Clubs in Romania’s Football 1st Division Communicate about Sustainability Author(s) Constantin-Daniel PESTREA, Mihaela CONSTANTINESCU, Ana-Ruxandra-Cornelia NEACȘU, Florina BOTEZATU Classification JEL M31. Abstract This paper aims to highlight the level of knowledge and applicability of sustainability in sport at the level of sports entities …
Title Leveraging AI for Enhancing Sustainable Marketing and Consumer Experience in E-Commerce Author(s) Kamran ALLAHVERDIYEV Classification JEL M31, O33. Abstract This study examines how Artificial Intelligence (AI) can drive sustainable marketing efforts and improve consumer experience within e-commerce, responding to the growing demand for responsible, data-driven engagement. The research explores …
