Contents
Title
Trend Analysis: How Consumer Demand is Changing Marketing Practices
Author(s)
Denisa-Roxana BOTEA-MUNTEAN, Daniela MARINICĂ, Adrian Ionuț MOȘESCU, Brîndușa BÎRSAN, Daniela Maria STANCIU (FRĂȚILĂ), Paul COSMOVICI, Ștefan-Claudiu CĂESCU
Classification JEL
Q01, M31, D16, Q56, O33.
Abstract
While the contemporary period is increasingly marked by innovation and we see this especially in the market, the consumer-company relationship is forced to constantly adapt to these changes. But what does this innovation bring, how does consumer demand change marketing practices and what are the implications of the circular economy? Analyzing the concept of trend and its influence over time from a circular and cyclical perspective, this paper examines how market demand transforms long-term marketing strategies to meet current and future market expectations, bringing to the forefront the importance of ethical, green and future-oriented marketing practices. Basically, from a cyclical, ethical and sustainable perspective, we can say that market demand constantly returns in another, innovative form. The present study focuses primarily on analyzing marketing trends through exploratory research, with a focus on transparency and ethics, fast fashion and consumerism, and how these changes influence consumer behavior and perceptions.The key findings suggest that by understanding and responding to market trends, brands can develop more effective, sustainable and innovative marketing strategies that keep pace with the ever-changing expectations of consumers, but also with the evolution of the modern world.
Keywords
Circular Economy, Marketing Strategy, Consumer Behavior, Sustainability, Ethical practices.
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